The designer explains himself thus (the parentheses are mine):
"To be effective a design that communicates a message must be confident (cocksure, even) – it must be, to a degree, an icon.
...
I felt that as well as producing a form that could stand out in the visual noise of the better dressed tables in London’s restaurants (liquid filled phalluses do have that tendency, don't they?), when diners paused for a second (only a second?) to consider the shape of the vessel (of life?), they would enjoy the moment the traditional tap came into their mind’s eye, and they got the design. "Yeah, I don't think that a traditional tap is the first thing most people are going to think of. Although, it got so far as to be a runner up in a national contest, so I guess some people didn't notice...
Although, I could be wrong. Refer to designer Adam White's page on London on Tap (here) and find the body part (don't worry, it's G-rated) that his design also resembles. Art, meet Life. Life, Art.
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